SINATRA

Confidence is King™ Sinatra: the artist, the man and the lifestyle. Frank Sinatra was one of a kind. The Sinatra story, one of popular culture's most spectacular, is particularly remarkable for two key reasons – it's authenticity and it's permanence. A genuine American original, and a man of real achievement, real spirit and real style, Frank Sinatra did it all, on his own terms; he truly had the world on a string. Whether on stage, on-screen, or out on the town, he was automatically the center of attention. It was clear Frank's world was defined by his undeniable authentic and everlasting style – a style that defines a vital segment of American life today. As an icon of his style, a signature headwear line makes it possible for individuals who enjoy the good life and share the aspirations of the Sinatra lifestyle to dress the part. From traditional shapes that Frank himself wore, to modern takes on old classics, the line is defined by its style, detail and authenticity to Sinatra's essence.

Target Consumer: While men between the ages of 40-65 will have the most nostalgic desires to dress as an icon of their generation, younger generations have been inspired by Sinatra's music and sense of style. Women who also appreciate tailored menswear will also show a dedication to the brand.

Retail: $48.00 - $87.00

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